Samsung Galaxy S25Ultra may end up being more expensive than the S24 Ultrafor a pretty simple reason. According to a new rumor from China, the S25 Ultra’s BOM is “at least” $110 higher than the S24 Ultra’s.
The source goes on to say that phone makers are primarily interested in profit margins, meaning the S25 Ultra will be more expensive in many regions around the world to cover that cost difference. However, the price in China should remain the same, due to the cutthroat competition there.
Samsung Galaxy S24Ultra
Of course, this is just an unconfirmed rumor at this point, but if the S25 Ultra’s BoM is $110+ higher than its predecessor, then we wouldn’t be at all surprised if Samsung tried to at least partially pass this on to buyers.
Interestingly, Samsung has recently been rumored to be employing some of them cost savings on the S25 family display technology. But perhaps that only applies to the other members of the line. The S25 devices should also become official in January very early or later in the month.
Source (in Chinese)