Welcome to an exciting new blockchain collaboration that is different than anything expected. Leading distributed exchange aggregator 1inch has teamed up with Bruce Lee’s family to launch its efforts to market and popularize Bitcoin and crypto acceptance under the slogan ‘Take crypto SeriousLee’.
The partnership, announced via the official blog, aims to promote and increase awareness of Web 3.0 and DeFi among the general public. A video has now been uploaded to the 1inch website, showing the 1inch/Bruce Lee Family Company Campaign.
The 1 minute and 21 second video showcases Bruce Lee and his skills as he promotes hard work, success and crypto. According to 1inch, the release of the video is just the first in its long-standing partnership with the Bruce Lee Family Company to promote the use of cryptocurrency and push for its mainstream adoption.
Image: 1inch Network
A knockout collaboration for crypto
When it comes to partnership and collaboration in the crypto industry, we usually think of developers, users and policy makers. However, with 1inch, an unlikely partnership with the Bruce Lee estate is the best bet to drive the popularity and mass adoption of crypto. 1inch announced this new campaign last October 28, with the slogan “Take crypto SeriousLee,” and aims to leverage Bruce Lee’s power and popularity.
According to the company’s press release, the new campaign aims to strengthen its audience perception of crypto in the same way that Bruce Lee popularized martial arts in his time. Specifically, the 1inch team wants to change the public’s perception of crypto, that it is purely speculative and should not be taken seriously, and convey the message that crypto is our financial system for the future.
1inch and its Bruce Lee connection
1inch has a strong and interesting history with the Bruce Lee Family Company. In his latest campaign When making the announcement, 1inch linked his name and business background to Bruce Lee.
The name “1inch,” they say, is inspired by the martial artist’s “one-inch punch.” They also added that the team has always appreciated the artist’s agility, versatility and innovativeness; these are the same qualities that drive their activities and the development of their products, such as Fusion+.
Welcoming this exciting collaboration, the Lee family promised that the future of 1inch would be full of hope. Shannon Lee, the daughter of this great martial artist, appreciated this development and the values of creativity and innovation. She said it’s not just about speed and innovation, but also about creativity and fun.
How the 1inch campaign works for the crypto industry
Bruce Lee’s cultural impact and influence continues more than half a century after his death. Even though his participation in this ad is exciting and new, this is not his first attempt to work in this field. The family also teamed up with Shibuya to release “House of Lee: Genesis,” their NFT collection, in April 2023.
Featured image by Avthar Sewrathan, chart from TradingView