HMD has just announced that it will become the official smartphone partner of FC Barcelona, supporting the men’s club and Barcelona Femeni, the women’s team.
The announcement also revealed that teams from other sports will be involved in the collaboration, including basketball, indoor football, handball and roller skating.
The partnership was unveiled by Saul Peregrina, the hairdresser of Lamine Yamal, the 17-year-old prodigy and future star of the Catalan team. The hairdresser cut the HMD logo alongside a Barcelona crest, formally announcing the partnership.
The deal will initially run for three years and will see HMD advertise its smartphones on the digital panels at the Olympic Stadium, where FC Barcelona currently plays. Once the team moves to its renovated Camp Nou home, the ads will also appear there.
Later, the partnership will be expanded to include “a number of digital content pieces to excite fans and maintain the visibility of the partnership,” according to the official press release.
Before HMD, FC Barcelona had another smartphone partner in Oppo. There were a number of Oppo phones with FC Barcelona theme, including the likes of F1Plus And Reno 10x Zoombut the Chinese smartphone maker has recently teamed up with UEFA to promote its devices during the Champions League tournament.