Sony Group prepares for launch of a Bitcoin and crypto exchange in Japan following the acquisition of Amber Group’s local subsidiary, Amber Japan. The revamped exchange will be called S.BLOX and is aimed at expanding Sony’s presence in the Bitcoin and crypto space.
JUST IN: 🇯🇵 Sony launches $103 billion #Bitcoin and crypto exchange. photo.twitter.com/wUAE1l8eq5
— Bitcoin Magazine (@BitcoinMagazine) July 1, 2024
Sony has acquired Amber Japan in 2023 through its subsidiary Quetta Web. Amber Japan was originally known as DeCurret before Singapore-based Amber Group acquired the Japanese exchange in 2022.
Sony has changed the name of the acquired exchange to S.BLOX and plans to upgrade its user interface and mobile app significantly. The exact launch date remains unannounced.
The move reflects Sony’s growing push into Bitcoin and crypto. By leveraging the Amber Japan exchange, Sony can capitalize on its brand recognition and global reach to drive adoption of its future Bitcoin and crypto offerings.
Japan has become a leading Bitcoin market thanks to proactive regulation and high consumer awareness, making it an ideal place for Sony to launch and expand services.
Major companies like Sony embracing Bitcoin and crypto are giving it broader mainstream momentum. Sony’s previous acquisitions of companies like CBS Records and Columbia Pictures transformed it from an electronics company into a global media giant. Its latest acquisition could spark a similar evolution for Bitcoin.